suezq - 3:57 pm on Jul 6, 2003 (gmt 0)
I have 2 overture accounts. I didn't check in on them for a few days after the change on the 27th. When I did check in, I noticed that since match driver had been implemented, my daily spend had more than doubled on both accounts. I immediately turned the match driver off, because my ROI had not seen any improvements. However, even with match driver off, my daily spend and ctr on both accounts is approximatly 50% higher now than it was previous to the 27th (and it had been fairly steady on both accounts for months previous), I have changed nothing else on my accounts.
Is anybosy else experiencing something similar? any ideas why?
My only guess is that lots of people ran out of money faster than the expected when match driver was implemented so I have less competition....still, I am not seeing any increase in sales..