jeyval - 3:54 am on Jul 4, 2003 (gmt 0)

"people search for "widget holders" but I craft the ad for "widget holders for specific situations" which helps tremendously"

...I guess I have to desagree withyou on the above statement...The very big mayority of people is going to search for "widget holders" even if they are really looking for "wideget holders for specific situations" so it does NOT help so tremendously but it makes you lose in lots of potential customers (when, if they are genuine anyway :-) )

In fact, unfortunately, the above approach in many cases only works in the theory and never on real life. By doing this you can convert a very much searched for keyword string in one that will not bring you a handful of searchers for a whole month period