chiyo - 3:38 pm on Jul 1, 2003 (gmt 0)

>>"Why would a marketer want their ad to be on a Blog?" <<

Because blogs are usually fairly subjective things; advertisers can appeal to readers who want commercial solutions related to the content.

Seems the OV spokesman is talking with his nose in the air, hoping that publishing and advertising should only be for the well-heeled... a blogger should up and bite his leg...

Blogs are badly maligned. They vary in quality as do any form of publishing. I follow some blogs that i see as some of the best content sites on the web. And for web advertising a click through is a click through, and in adsense's case its targeted.