heini - 8:49 am on Jul 1, 2003 (gmt 0)

So the main point seems to be this: There's no way for OV to do the matching of the content automatically! Looks like they still have to rely on editorial review.

Applied Semantics used to be technology partner for OV - until Google bought the company and built their Content Ads and the adsense program on it.

That's why OV Content Match is restricted for now to only a handful of large partners.

If that is true than we have a case of pretty sharp and unscrupulous business tactics from Google, or - a case of Overture having made a BIG mistake.