webdiversity - 11:26 pm on Jun 24, 2003 (gmt 0)

Overture have announced they will doing content match (similar to the Google Adwords stuff, from the 27th June, with a 20% discount for 90 days by way of a trial of the service.

[content.overture.com...]

This on the back of 93% of advertisers saying they want more traffic.

Like Google, it's an opt out feature. Interstingly enough MSN will be providing a lot of the content pages, which is a big plus for both the relationship between Overture and MSN, and as a way of competing for eyeballs with increased reach opportunities.