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-- Yahoo Search Marketing Pay Per Click Advertising
---- XML feed of Overture


Bdespain - 5:51 pm on Jun 17, 2003 (gmt 0)


Well our vertical is in real estate. We take Census data and combine it with several other databases. Our customers are mostly businesses.

We got a contract with Overture to help generate additional revuenues on top of license fees. Overture was very demanding in regards to the quality of search and our user base.

It may not seem like it but from the business development side of things it was apparent that they are very concerned with the integrity of the their partners and the quality of their search results. Getting the feed took several months of negotiation.


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