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-- Yahoo Search Marketing Pay Per Click Advertising
---- Overture sets its hooks into Excite
backus - 11:13 am on Dec 17, 2001 (gmt 0)Thread source:: http://www.webmasterworld.com/yahoo_search_marketing_overture_ppc/1010.htm
I'd say bollocks was the correct word! SEO will be necessary. The normal, everyday Mick will soon workout what Overture is and move away from that Search Engine. It won't take long. Overture can't possibly work.
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