Wasabeez - 4:44 am on Sep 24, 2004 (gmt 0)

A good, persuasive, natural-sounding translation is absolutely essential if the client is serious about finding customers online. I wouldn't recommend using automatic translation websites at all unless you want lose credibility of the client's website or are just having fun looking at the "masterpiece" which comes up.

Since we also provide search engine optimized translation as part of our services, we have native translators of various languages either in the office or as outsourcers. For more extensive global SEM campaign, however, we tend to collaborate with local SEM companies who are familiar with the local market of the client's products and services for obvious reasons. Good luck!