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globalseo - 5:38 pm on Aug 21, 2004 (gmt 0)
Having a site hosted in Japan and/or on a Japan centric TLD has no impact on rankings in Google Japan. Appearence in the "Japanese Languge" filtered option of Google is 100% controlled by the occurance of Japanese on the pages. The key is the definition of the filter -- the option is "Japanese Language Pages" not "Japan Pages". I work on a few Fortune 100 sites and none of them are using .co.jp/.jp or are hosted in Japan and they all have hundreds of top lisitngs. The key is to have good proper Japanese not in images, or ASCII codes or any of the other junk unskilled localizers are doing these days. The language detect and segmentation parsers of the engines are dead on when detecting language, especially Japanese. How well they are segmenting and dictionary matching, that is a whole other post. As was already indicated, make sure you set your encoding on each page is set to <html lang=ja> -- many translator do not do this or they use "jp" instead of "ja". Now, if you are talking about other coutnries, many of them have other issues --- I recently presented a paper in Greece on this topic and met with Google at SES San Jose to confirm the findings... UK -- 2 user filters: Global database or UK Only -- when a user clicks the UK ONLY option the only "efficient" way for a search engine to filter is by 1) Top Level Domain of UK or 2) Local hosted domain with a UK centric IP designator. Germany -- 3 user filters: Global database, German Language or Germany Only Global - is the same database as the US but actually favors German content German Language -- will only return pages that are in German language. This includes Austria, Germany and German Swiss pages. According to Nielson/Netratings presentaiton at SES London, 90% of Germans use this option since it is the default options. Germany only -- Same as the UK, it restricts you to .de or a Germany hosted IP. Hope this helps....
Hi Philicious,