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bpresent - 2:10 am on Jul 10, 2004 (gmt 0)
Warren - I agree with you but I was wondering if you mean via yellow pages or other sources (eg. ISP)? I was talking to a self-employed PLC electrician the other night, and he religiously puts his yellow pages ad in every year and reckons he gets nothing from it. I think they'll have to offer him the additional features as "added value". Yellow pages is not cheap. (Admittedly he's in a pretty selective market.) The yellow pages listings do come up in the beta search (depending on how you specify the location). Maybe they will plug it simply this way. (In mucking around finding out the above, I reckon it's actually quite handy because it does nicely join web and YP results so long as the location is quite precise.)
Sensis has the largest database of SMEs in Australia and already has a relationship with them.