Woz - 1:19 am on Jul 8, 2004 (gmt 0)

Well, the story is certainly propagating, but still there is nothing new.

The "story" is being picked up by the various media people all over the place, but I am very surprised by the attention being given to a "definite possible maybe."

All we have at the moment is Telstra buying internet properties and talking about launching into the online search market. This despite, as many people realise, having no real experience in online search.

It is also interesting that all the reported commentary we are seeing at the moment is from business analysts who themselves have no direct experience in the search market, let alone actually operating a search engine. Talking about something is one thing, doing it is a completely different situation.

Not only that, but my contacts within Sensis are also out of touch with what's going on. It begs the question, "Where is the new Engine?" All we have at the moment is a beta search that is a good start but leaves an awful lot to be desired. When they do actually launch it will be interesting to see what they have and I sincerely hope it is better than the beta. I hope they recruit some solid search people to advise and build. I hope they do lots of things right, but until they do something we won't know.

All I see at the moment, with deference to all concerned, is a storm in a teacup. I hope I am wrong but I'm not holding my breath.

Onya
Woz