Warren - 2:19 am on Jul 6, 2004 (gmt 0)

"People won't use it. Telstra is loathed down here by the average man in the street."

Agree that Telstra is hated by a lot of people.

Yet look at their customer rates because people are too lazy to change.

They have 47% of the mobile (cell) market and Ziggy has bet his job on getting that back up to 50%.

How many subscribers do Big Pond have?

Basically you already have an established base of customers, plus (as pointed out by Brett) great reach and distribution through the various other sites.

So I say, the Australian market has a 4th player. People will use it because it is there.

I for one, will be interested to see some of the deomgraphics that will hopefully come out regarding who is using it. I think that it will be quite niche but that is just a gut feel.