Woz - 10:50 am on Jun 11, 2004 (gmt 0)

Another story [theaustralian.news.com.au] about the News Interactive aggreement, courtesy of Brett who found this one.

"GOOGLE'S efforts in the Australian market have taken a body blow as News Interactive yesterday became the third major online publisher to sign a search marketing distribution agreement with Yahoo's subsidiary Overture."

"Ms Bohse said that, unlike its competitors, Overture employed editorial staff to ensure the keyword placements were being bought by companies with a legitimate link to the word."

Overture are certainly playing up the O vs G scenario.

Onya
Woz