bill - 12:34 am on Jun 9, 2004 (gmt 0)

Miami Herald article [miami.com] requires a free subscription Now, Google is making an investment in one of China's largest search engines, Baidu, which means ``hundred times.'' Google won't comment, but the investment was confirmed by U.S. investor Tim Draper of Menlo Park's Draper Fisher Jurvetson, which invested $10 million in Baidu. The move might give Google a way to secure its position in China and gain leverage over its chief competitor there.

A good article about Google's foray into Asia. The article mainly talks about China and Japan, but it's surprisingly well researched for an English language piece.

This news about Google's investment in Baidu looked interesting. I wonder what the investment entails as Baidu has quite a large market share in China now if the stats on their site are to be believed.

China is expected to be the market to watch. Its online ad revenue is still minuscule, but is growing 50 percent a year, says Piper Jaffray analyst Safa Rashtchy. So far, only 6 percent of China's population is online.

I have to completely review my spending in China now. Everything is PPC now it seems. It's hard to tell what will be worth the money as it's all so new.