Warren - 1:22 am on May 10, 2004 (gmt 0)

From my understanding, Sensis only purchased IP and assests from Looksmart.

From PR in January 2004:

“Sensis Pty Ltd today announced that it had acquired a range of
assets from LookSmart Ltd and its wholly-owned Australian subsidiary, LookSmart International Pty
Ltd.

The LookSmart assets, which are some of the best search tools in the market, will assist us to meet
our online business objectives whilst supporting both new and existing customer bases in Australia."

[sensis.com.au...]

What we haven't heard is what those assests were but I would guess they would include the context matching technology, bid management etc.

Sensis doesn't need a customer base - it has that already!

Whilst trolling the Sensis PR site for that link, I came across this release: [sensis.com.au...] and this quote:

"“Our aim is to position Sensis as the leading Australian interactive media and search company with a
particular focus on the consumer market. This challenge will be made easier with the roll out of a
tremendous portfolio of Sensis® voice, search and wireless products designed specifically with the
Australian consumer in mind."

Whilst the world may be dominated by the "big three" of Google/Yahoo!/MSN there is still going to be a lot of by country niche players out there. Of which Sensis is going to be one for Australia.