>How could this type of attack effect the traffic of a us based news site?
This isn't a mug-the-peasants-for-their-straw-hats operation. They're going after companies that handle financial transactions on the web, or that have valuable information (databases or software) that could be stolen.
And it isn't about redirecting URLs. It's about tapping into communications with specified websites.
Now, the straw-hat-bandits are still loose, some of them doubtless operating from inside the bamboo cage. But this is not the same thing at all.