bill - 4:30 am on Jan 9, 2009 (gmt 0)

Baidu May Be Set for Costly Changes [online.wsj.com] Following criticism from Beijing, Baidu is facing pressure from Internet users to clearly differentiate sponsored links from unpaid search results, which, unlike Google, it doesn't do currently. The company has begun testing a new model for advertising that will place paid advertisements on the right-hand side of its page. Sorry, it's a Wall Street Journal link. A subscription is required to read more.

They've already taken a $20 million revenue hit [brandrepublic.asia] due to this and other factors.