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bill - 4:40 am on Feb 17, 2003 (gmt 0)
When you said Zingu was considering an English interface I wonder if they're looking at the ethnic Korean market? It would make a lot of sense now that i think about it.
In Japan we have the Korean company Naver that runs a search/directory/portal in Japanese. This seems to be mainly targeted at the Japanese speaking ethnic-Korean market in Japan. They don't do PPC per se, but did have some paid directory listings and ads last time I looked. I found it interesting that they would target this market and not the wider market in Japan.