cherryl - 1:38 am on Dec 5, 2002 (gmt 0)

Just another late addition to this discussion.

You really need to run some of your target keyword/s through NineMSN and actually see what you get in the way of directory results (i.e. from Loooksmart). For some of my targets there aren't any directory matches. Or your likely Looksmart Title/Description/Category may only give you a very narrow range of matches. My strategy is to aim for high web page results across a greater variety of keywords using several different relevant pages of my site and going through Inktomi/PT paid indexing program. I'm quite certain this is more effective ROI for my field. My homepage was already listed in Looksmart, but I'd struggle to justify the current annual charges for listing.