Page is a not externally linkable
- Search Engines
-- Asia and Pacific Region
---- Google Localizes With New Chinese Name


bill - 1:42 am on Apr 14, 2006 (gmt 0)


It always puzzles me that people seem to think that Google has to act as some sort of moral template for the world. Just whose morals or ideals are they supposed to uphold? They're just an international business folks. Localization sometimes requires them to follow the rules and regulations of the respective country. Multinational corporations have been doing this for quite some time now.

In this case Google is announcing a localization of their name. I'll have to admit that I don't spend all that much time following the minutia of every move that Google makes world-wide...but isn't this a unique case? I haven't heard of Google using anything other than "Google". Choosing a name in Chinese characters looks like Google is taking an extra step that they haven't elsewhere.


Thread source:: http://www.webmasterworld.com/asia_pacific_search_engines/1164.htm
Brought to you by WebmasterWorld: http://www.webmasterworld.com