Since asomani is from west bengal, India and mostly serving clients in English speaking nations UK, US, Aussie or for that matter any part of the world, the proposal should be full blow with focus on entire campaign, process and methodology rather just “we will bah bah bah….
When you do business without a hand sake, overseas - the more information you give about your company, work and process the more trust you will win of the clients. Its not that every client will go through the entire proposal but information provided upfront will always be welcome.
Also in most of the cases of overseas outsourcing, there is no legal agreement done prior to the project – in that case the proposal stands as a legal agreement document in case of a issue. Therefore a complete process of page optimization with specification and risk factors going along with the proposal is also recommended, if you only handle outsourcing projects.
[edited by: shaadi at 7:01 am (utc) on June 10, 2003]