shaadi - 10:07 am on Jun 9, 2003 (gmt 0)
Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art-and a science-since its is applying creative techniques to an in-depth study of the search engines and directories.
SEO Company is committed to meeting the search engine optimization & positioning needs of your web site and proposes a campaign plan. Our goal will be to meet your SEOP outsourcing needs thoroughly and professionally.
Included within this proposal is a detailed Scope of Work outlining specific proposed activities and fees for your review. The Scope of Work will include site optimization and allied web promotion & development activities, SE-friendly content writing, and submission and tracking to over all major and support Search Engines and Directories.
On project completion your web site will be more accessible on the Internet in terms of Top rankings for specific keywords across the major search engines.
<META HTTP-EQUIV="REFRESH" CONTENT="0; URL=main/default.asp">
This is just the kind of thing that search engines might consider to be spam, due to the abuse of Meta refreshes by porn sites and the like. (They serve up one page to the engines and then redirect it to another page.)
Since splash pages and Flash intros may have very little (or no) HTML text, they are not helpful for search engines and could potentially inhibit indexing. If your main page has little or no text, there's very little content that the crawler will index... which means your site won't rank high when people do searches.
There are also search engines that only index your main page, so if it happens to be a splash page with very little text, your site has little-to-no chance of popping up in any search results. META tags can help for search engines that recognize them, but without rich content, your odds of getting listed at all, much less achieving top rankings, are tremendously reduced.
Remember that each search engine has a different ranking algorithm. This means that one may consider a particular factor to be important whereas another search engine may consider the same factor of no importance of whatsoever. Thereby we have listed more general analysis and recommendations above, that work on vide variety of search engines. We cannot provide search engine specific information for your site at the proposal state. Though as a sample we provide you one google search engine specific factor for your site:
Website homepage Page Rank – $$/10
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.
Directories and search engine status:
If you still use doorway page technique
Doorway Pages/ Information Pages:
The doorway page technique is highly popular, not only for its effectiveness, but because it allows to optimize a page for am important keyword without having to work within the design constraints of an existing web page. Sometimes, it is simply eaiser to build a set of doorway pages than it is to redesign what you’ve already got.
Like many other effective search engine positioning techniques, doorway pages have been abused. Spammers have used them to create hundreds of entry pages to their site, and the search engines have retaliated by implementing tactics to stop the spammers.
The result is that doorway pages have gotten a bad name, in a sense, and many are almost afraid to use them for the fear of getting on the wrong side of the search engines.
However, if followed the guidelines as outlined by the search engines from time to time, getting in trouble with the search engines can be avoided for using doorway pages and a huge amount of success can be achived with them. Keeping in mind, that abuse or overuse of doorway pages can risk of getting in trouble and possibly even banned from the search engines.
We takes a step futher by calling our doorway pages as information pages. We create content-rich information pages leading in to your site (hosted on your site as a important part of your site) that will boost web site traffic, greatly benifit your site rankings, and doing nothing that could possibly get you in trouble with the search engines.
Four month plan for your home page that uses key phrases and assures Top 10 Rankings in the Google.
The foundation for any successful Internet marketing campaign is high Search Engine Ranking. MediaMetrix [jup.com], a third-party traffic-monitoring firm, reports that over 90% of all Search Engine traffic comes from the major engines. Our SEOP service gives your site a better chance to be found when people are searching.
This service enables a client to meet a respectable level of placement within the first four months.
Maintenance and Follow-up:
We will create a series of descriptions and titles based off the clients key phrase list that will ensure solid placement within these locations once established. After submission to search engine, we will engage in a process of inclusion verification and follow-up submissions where needed (not to exceed 3 total submits for any search engine or directory).
We will provide an Excel document which summarizes the following items:
Monthy Ranking Reports:
We will provide an Excel document which summarizes the following items:
To better understand the attention to detail provided in the promotional strategy, it is helpful for you to understand the process. During the course of the promotional campaign, we update you weekly with an email on the progress of your campaign.
Will also include the following tasks:
Sample List of Keywords:
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Create Baseline Search engine visibility index.
Analyze search engine positioning before submission. Objective here is to carry out a thorough study on current search engine positions and current effective keywords/ key phrases where the web site has achieved consistent, respectable rankings across submitted-to search engines.
Collection of new Keywords & Analysis
Analyze popular keywords in category across major search engines. Study top 20 position holders in major search engines.
Create versions of Meta tags and keywords for different search engines
Create site-wide Meta tags according to requirement and specifications of different search engines and directories.
Optimize the pages for search engines (Site Re-engineering)
Site re engineering to optimize the entire site with site content/navigation with appropriate keyword weight age.
Implement new content and meta tags
New keyword rich content and Tags have to be implemented.
Methodical hand submission to google adhering to their submission cycles.
Monthly reports in excel sheets.
Link popularity building campaign
To achieve high PageRank [google.com] (link popularity)
Methods to Improve Rankings
Listing Methods Used
We use the following techniques to achieving top ten rankings – tweaking meta tags, page titles, page content, manual submission, select paid submissions and paid directory listings, reciprocal linking and Pay-per-click campaign.
We have a content focus approach to search engine optimization and positioning, which involves SE friendly content writing to match with Meta tags and page titles to maximize web site rankings.
Because Google [google.com] bases site popularity on the number of in-bound links, reciprocal linking is gaining in significance. Not as strongly as Google but other spider-based search engines use link popularity as an important aspect to in their algorithm to rank websites. To ensure that the site achieve top ten ranking we recommend a link Promotion campaign.
Major directory like Yahoo [yahoo.com], LookSmart [looksmart.com] and ODP [dmoz.org] uses title, description and category to which the site belongs to rank web sites, We focuses on title, description and researches web site category to achieve top rankings.
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[edited by: shaadi at 11:17 am (utc) on June 9, 2003]