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---- Alexa Review Issues


duncan12 - 5:47 pm on Feb 21, 2003 (gmt 0)


I keep hearing that Alexa is artificially skewed toward Korean sites.

=== I don't think so ===

I would argue that it isn't skewed at all, and in fact, it is an indication that Alexa's rankings are better than you think.

Daum.net claims 400 million pages a day. [Read that again...]

Google claims to have 150 million search queries per day.

That's a Korean site, getting almost three times as many PV per day compared to Google. Just because you never heard of Daum.net, doesn't mean it isn't one of the biggest sites in the world, behind only Yahoo and MSN. Korea is huge on the Internet. The fact that Alexa picks up on that fact is a GOOD thing, not bad.

Regarding the reviews... yep. It is pretty easy to pick out the webmaster postings... both the good and the bad. But this only seems to happen on the smaller traffic sites. Larger sites almost always seem to have a bunch of balanced reviews and none of the webmaster spam.

And, now on to the spyware thing. Alexa captures what you enter into online forms because it usually ends up in your URL! Give Alexa credit for disclosing it. Shame on Google Toolbar for not disclosing the same thing.

Good thread.


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