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---- Pitching to Lawyers, Part 2 - What can they afford?


jmbishop - 9:25 pm on Jan 27, 2003 (gmt 0)


Anything you want to know I'll try to answer. Because as mentioned in an earlier post; there are plenty of lawfirms to go around.

I generally target firms with 4-10 attorneys. Generally because they are big enough that you know you will get paid if they can keep that many attorneys and the supporting paralegals, office assistants on staff but also because they are small enough that your ideas and design don't have to go through a committee or be signed off on by every partner.

Regarding advertising. The only advertising I do is an ad every quarter in the state Bar Association magazine. This is the most targeted advertising you will find as every attorney in the state is required to be a member of The Bar and as a result get the subscription automatically. Not all states have Bar Association magazines but almost all will at least offer a quarterly newsletter you can advertise in.

Your main competition is going to be major legal websites like findlaw.com and lawyers.com because they can offer listings in their database and other perks. But they generally do just simple brochure style web design. So the trick is to find a online application that your attorney can benefit from. It could be something as simple as a mailing list program or an online poll to a complete document management system.

I also can't stress the hosting enough. Go to [superpages.com...] and just look at the number of people using Verizon's page builder system. I think the last time I looked they charged $149 a month for their top package. This is incredibly high for what they actually get at the end of the day. You could easily beat those prices.

Any other questions, let me know.

jmbishop


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