Mardi_Gras - 3:58 am on Jan 24, 2003 (gmt 0)

I don't think the issue is "What can they afford." The answer to that question is "Way more than many of our clients."

I think the issue is what ROI will the attorneys see for dollars spent on the web. Let's look at how attorneys bring in business:

Personal injury- they are spending their money on TV and Yellow Pages (unless it is mesothelioma - older crowd, good newspaper buy, and super-expensive PPC to grab the kids who are looking for answers to why dad is sick).

By the way, the top three Overture bidders for mesothelioma are at $50... drops down to $7 for number 4...

Corporate law or other B2B - their money is spent on networking, rainmakers, etc. - buyers for corporate legal services are not picking a law firm over the internet.

Other legal services (Title work, criminal defense) - Either a small group of decision makers (real estate agents and lenders for title work) or a very non-web-savvy client pool (criminal defense).

I agree the legal industry is a great market just waiting to be tapped - I'm just not sure we are today the solution they are waiting for. Make me happy - show me why I'm wrong :) I've got a couple of potential clients I'm ready to use your arguments on. :)

(that said, I have just picked up a title company as a client - so at least I am now making some money off of attorneys...