"This category needs an editor"
Don't know how easy it is to get into editor-less categories, but there's only 11 listings. I don't know if the site will make it in based on what little content there is.
Wow, there's the reality check I needed. THANKS A BUNCH! (The competition has more "about us" than "how we help" on their pages.)
Dog eat dog world? I don't think there'll be too much in custom graphics, and it won't be anything I can't do in less than two hours, despite my lack of Adobe PS skills. (I'm using LE, but it could be worse...)
I have done a bit with SEO. I have a site (hosted on Geocities of all places) that ranks #5 for a competitive Keyphrase. (It's an affiliate crack-addict site that is bringing in more than enough to warrant paid hosting now.)
I would like to implement some amount of SEO from the ground up for her site. My goal for this site is to bring new business to my client. If one new customer calls her because they found her site, my job is done.
Now I have a plan to forge ahead. Feel free to help me amend this:
-Talk with the client about content vs delivery, and how search engines fit into the picture. Explain that what she has now brings value to existing customers, and how what I'd like to do may bring new customers without hurting the value the current customers have.
-Have her come up with "how she helps" in four categories relating to the industry, making a page for each. (I'm no expert in this industry.) Include existing tools in the appropriate place. It's only 5 pages of reading content (including the "intro" page), but it will be 5 times what she has now.
-Get paid 1/3 of total, bill the rest (how, monthly? balloon? whatever the client wants? Talk to the previous designer about how this was handled?)
-THEN go to town on design, layout, and copy.
One other thing:
-Her site currently has a trademark (cartoon character) in the flash animations. I'm meeting with the previous designer tonight and asking how that legality was handled (or if it was). I'm 99.999% certain that she wants to keep that. I can see icy roads ahead.