I'm Krystian and I'm responsible for marketing at Positionly. The idea behind our product was creating application, which would be user-friendly and simple enough for anyone who wants to improve their SEO. That's why the data provided could seem to be "raw".
On the other hand Positionly will suit advanced user's needs. Besides rankings tracking we offer competitor analysis and backlinks checking along with many other helpful features.
I encourage you to take our software for a spin. In case of any questions feel free to contact our support.