vik_c - 4:44 pm on Jun 3, 2013 (gmt 0)
If a business person is being very cheap with their budget for their website, maybe you could assess their expectations from their website. If they are very low, you can set a much higher target, selling the sizzle instead of the stake. Tie your remuneration to that. Ask them what their average sales, profit per order and conversion rate is. Evaluate how much a lead is worth to them and offer to guarantee them qualified leads. Have it in writing.
Also for some reason, many business persons prefer designers who have built sites for their industry already. This always seemed ridiculous to me but that's how it is. When you go to a dentist, you don't ask him/her whether they have done a root canal for an accountant or an engineer in the past but nevertheless it's how a lot of people seem to think when it comes to getting sites made. So you have designers who specialize in building sites for hotels, jewelers, chemical companies etc. They are also usually able to charge a slight premium because of this. I handled a lot of web design projects in the nineties when these skills were much coveted before getting bored with them and moving on to running my own websites. (Never looked back since. It was the best decision I ever made in my business.) What I'm telling you was and continues to be true for small businesses in Mumbai, India where I'm based. YMMV.