LifeinAsia - 12:07 am on Feb 5, 2013 (gmt 0)
- 1 buyer may equal many readers (original buyer leaves the paper on the bus for someone else to read), Similarly, each printed paper does not necessarily get read by someone
- each reader may not necessarily read every article
- each page view by unique IP address *may* indicate a unique viewer (some people may come back to re-read a page with a different IP, several different people may share the same IP address, spiders/bots don't count as people, etc.)
- page views on a certain article more or less does indicate that person saw the article
Again, it's an apples/oranges comparison. In some ways they are similar, but it's really hard to compare exactly.
And it depends on the purpose of the comparison. If you are trying to compare your site's visitors to the newspaper's subscription rates as justification for trying to charge more money than the newspaper for advertising, I don't think the comparison is valid. Print advertisers and online advertisers use different metrics.