thanks to everyone with their input. The more you guys comment the more I learn, but I also feel that some of the comments are based on lack of background knowledge (which I left out to keep my posts concise).
My website is not a business, it's an enthusiast site. You could say it is similar to this sit as it fosters a community of webmasters.
My website fosters a community like facebook does around a particular niche/widget, in a country where there is no such concept. And the concept is hugely a success in other countries. This is the reason I feel that their is a huge amount of potential to be harvested for those who know how to do so efficiently.
So as such, I'm not selling products nor services.
I tried marketing the site just by partnering up with a few sites, a simple link exchange, providing them (and their members) value, and boom I had 100+K unique visitors and a basic member foundation.
Someone who is more efficient could take this into Millions in traffic and members. At that point I don't need to 'sell' ad slots, the companies will contact me to sell their products & services.
Having capital myself, my MAIN ISSUE is that I don't feel a free lancer marketer can commit to the site as a part owner can. Hiring a marketer will most likely give me the same outcome which wheel outlines.
I need ideas on how to compile a business offer that is highly attractive but ALSO put some stakes in from the business partner (I have no issues raising my stakes), so he/she has something to loose if he/she doesn't commit.
So i've thought of the above mentioned scheme but need your help to criticize it, so I can fine tune it before presenting it. Or suggest me something better...
Hope the background information gave a clearer idea of my scheme.