darkage - 10:11 pm on Jan 23, 2013 (gmt 0)

thanks for your answer wheel, much appreciated.

Quick correction, I DONT want any money. What I'd like the marketing manager to do is to bid X money for the 50% ownership, however manage the money him/herself. That is I only require read-only access or another kind of proof that this person is actually using money to promote the site.

I firmly believe that I can earn more than enough money (50%) from the ad sales, once the site gets marketed. I also believe that the website can be marketed without using any money (although probably a bit more difficult to do so).

I'm happy with no money, as long as there is growth, but I simply cannot see how to assess a person's commitment if money is not involved. If he/she invested nothing, they would have nothing too loose if they 'gave up' or did a half-ass job. I invested close to 5 years of development in the custom site, therefore I'd like something concrete as assurance for the splitting of ownership.

So the way I see it, their X amount of money is indicator of their commitment and my security of them upholding their part of the contract.

Eg, something like this in the contract:
- If the marketing manager fails to provide proof of the marketing performed and how the marketing budget was used the contract is terminated with .... yada yada

Does it still seem unfeasable ? Would you (hypothetically speaking) be willing to invest X amount of money and make it grow, if you believed in a project for 50% ownership ?