aspdaddy - 10:48 am on Mar 15, 2012 (gmt 0)

Its sounds like you are pursuing market share over profitability (knowingly or unknowingly) as a business strategy.

I would look at how you exploit the IPR you have without increasing costs, but hard to advise without knowing your business

My advice, get some good advice quickly, get a chairmain on board or mentor who can advise you on future planning.