Marcia - 7:18 pm on Nov 25, 2000 (gmt 0)

han solo, let's look at a couple of your points step by step and think them out a bit:

>Establish a brand
We know that "branding" is effective, but what are the means to establish branding? Any ideas on how you will be going about this?

>unique niche
We're heard the term "niche market" - are you referring to establishing a niche for yourself, or targeting a niche market that's new for you? If it's the latter, how will you decide upon which niche to target, and what means will you use to reach them?

>my pricing structure is in line with most seo type companies
One theory I've heard from a number of sources is that the time to raise prices is when you start to get too busy. Another method I heard is that of raising prices slightly for new clients gradually over a period of time until reaching the point of what the market will bear.

If you're thinking of stepping out into uncharted territory, will the market bear it if you put a sudden, steep price hike into effect?

Dave brought up interesting points. In discussing "famous" people, we also have to consider that there's a difference between actual value and "perceived value." Fame takes the perception of value way up there.

When you're talking about doing a rehashing, are you thinking of a change in site design, sales approach - any number of variables - to increase the perception of the value of your services to the potential customer?

This could turn into an interesting discussion of when and how to increase fee structures.

How do we raise prices? Any input?