DaveAtIFG - 2:17 pm on Nov 25, 2000 (gmt 0)

>I've noticed when I read things by some of the more famous names in the business that they seem to charge almost exhuberent amounts of money. And yet, they have been charging so much for so long, it seems that somebody must be paying.

The key ingredient you're overlooking is "the more famous names in the business." These people have established a reputation as experts, whether deserved or not, and this reputation is what commands the big bucks. These reputations are based on years in and contributions to the industry and on long established relationships with others in the industry. They are earned over time.

han solo is not a household word yet, even among SEO folks... Simply asking for big bucks will get you attention of course, but most folks will do serious research before paying and without recognized experts to back up your expert claims, why would they pay?