If past performance shows you that you are one of the leading sites in your niche you probably have a very good chance of staying there and making more money.
Exactly right. The website is the second in the market niche, after the leader, and has been catching up with them. Moreover, I have the information that a direct competitor site that is slightly lower in traffic than mine was crazy enough to ask for an eight digit number. But they do make more money, meaning that my site is still somewhat "undermonetized."
Based on the 1/2 hour a day work for 235K/year profit? Are you crazy? Don't sell!
Yes, this is another very strong point that I am debating, especially when you see websites that make a million in revenue but zero in profit due to overheads only to get acquired at x25 revenue multipliers.
I would be curious to know: - How old is the site? - How long have you been running it? - Do you want to walk away from the site? - Do you still have interest in running the site?
- 7 years old - 7 years - Yes, I can - Yes, I have