piatkow - 2:51 pm on Feb 22, 2011 (gmt 0)
If you have a strong "community" feel in your site then you will find that people respond favorably to being asked to use your affiliate links to make purchases that they would make anyway.
I have run two music sites in different geographies. One targetted a strong community and people made a point of not only buying their music through my Amazon links but also othe purchases. The other has about three times the visits but a fraction of the sales as it covers a far more "annonymous" urban area.