Joey_Link - 7:11 am on Feb 22, 2011 (gmt 0)
Ah I see what you're saying. I own the largest Firearms website in the Northwest, so I have a niche within a specific geographic region (beneficial to local and national firearm-related companies). It is a forum-based site with many custom features for members.
I also believe most of my visitors are fairly difficult to target; according to quantcast (unsure how accurate their demographics are) 28% are 18-34, 35% are 35-49, and 28% are 50+. 13% make under $30k/yr. and the majority, 34%, make over $100k.