This is no big deal. Lets not exaggerate the impact ... such as suggesting going back to static html pages.
Wheel was right in his first post. This has everything to do with the popularity of using Netflix thru your Wii or other device. These cable companies and phone companies also provide television access. They see that people have cancelled or reduced their television service to get relatively cheap content with their Wii.
They are not going to stand by and watch their investments bring in lower returns.
These limits have always been here. This is nothing new.
Newflash ... you are not going to get unlimited movies and television for $10 a month.