leafgreen - 7:51 am on Sep 30, 2010 (gmt 0)
@LifeinAsia: Making the license non-transferable and requiring renegotiation would make it too unfavorable for Jim. Let's say, as I wrote before, "the store may sell to a competitor that might shut the store down, and then Bob will lose the royalty income". Bob will probably anticipate that, and demand an increase of the royalty to, say, 20x, preventing the sale. Jim is SOL...no sale.
How about this simple, opposite solution: Jim and Bob agree that the license/royalty % shall survive and be preserved after any sale.
@piatkow: sorry not following you on the second para. Please explain.