---- what are your payment terms for direct advertising?
rogerd - 2:20 pm on Sep 21, 2010 (gmt 0)
Big-time ad agencies balk at prepayment, and may stretch your net 30 terms. Smaller agencies may tell you that they won't pay until they get paid by their client. Sometimes, even big, brand-name companies will milk their payables and pay their agencies and other vendors very slowly.