rcjordan - 4:22 pm on Nov 21, 2000 (gmt 0)

Abe, I'm from a wholesale background (electrical & plumbing). You have some problems that others don't have, multiple price levels and -if the client is wholesale only- keeping retail information requests away -they are a nuisance. IMO, re SEO you should focus upon

1)vortals
2)vendor websites -work those reciprocals hard
3)vendor names as brand "keywords" ex: Delta faucets, Progress Lighting
4)broad product classifications or groupings as keywords ex: paddle fans

Be sure to set up a "line card" page listing the major brands -it will be one of the best traffic grabbers.