Thanks tangor, what you say is so true! I have already been trying to make up words. I feel like everything is going to lay in wait for months - even a year, right when I was ready to kick things into the next gear. Maybe I'll get lucky and come up with something that feels good in the next few weeks.
It's like I'm stranded somewhere far away with no way to communicate, and now way to get home.
On another note, if I'm truly going to ride solo, this needed to happen before getting off the bus. My previous name may have felt strong for my needs, but it still had serious weaknesses (obviously).
Still, I know in the back of my head that sometime down the road, the perfect name, logo, brand idea will pop into my head and I'm going to want to start over again. I can't force myself to come up with the best brand idea for myself in a limited amount of time. You know, it's my company; it's like a child. For a customer, you do it until the customer shows true happiness or satisfaction (or they stop paying you). For my empire it'll never b right, since all my work for myself is free. But on the other side, many businesses make buckets 'o money that have really lousy branding.