tangor - 9:12 am on Jul 22, 2010 (gmt 0)
with branding in mind. I found a new name (that doesn't come up in any search) I can live with for awhile, but it is weak where as my last choice was strong.
If you want to market anything, you need a brand. Get that part done FIRST, else you'll be working for someone else (in that you'll not max your efforts, might be diluted, might fail). Sometimes a "keyword" brand works (though most keywords are already in use and have been for decades) but most often an invented word wins the day (ie. think "Google"). Put some effort in this as what you do from here on out hinges on that.