webdevfv - 10:11 am on Jul 23, 2010 (gmt 0)

You were saying that manufacturers were increasingly going to start selling their own products through their own outlet.

It then came across as though you implied that as retailers we were going to have to suck it up. The game had changed.

My experience shows that as a retailer you would be unwise to get into a relationship whereby the supplier also becomes a retailer. Not such an issue if the supplier maintains the RRP but when they undercut their own RRP it is a recipe for disaster for the brand.

What I'm saying is that this direction would result in a LOSE LOSE as retailers will stop stocking brands that result in ever decreasing profits.

Thus, do manufacturers dare change the game?