Bewenched - 8:40 pm on Jul 20, 2010 (gmt 0)

There's a very VERY fine line between MAP Pricing and Price Fixing. Price Fixing can get you in alot of trouble with the FTC (federal trade commission). Any manufacturer in the USA that wants to implement MAP pricing needs to contact an attorney before doing so.

If manufacturers want to sell directly to customers I think they must do it at full tilt retail. Else the retailers arent going to be spending their hard earned money advertising those brands.