fabulousyarn - 6:44 pm on Jul 19, 2010 (gmt 0)

One of the reasons you need market pricing or at least some kind of standard (and I've experienced this in a very big way) is because there a lot of total amateurs out there - who decide - hey, I can be a retailer. Without building brand, service support or even having stock. This is especially prevelant on ebay, and it wrecks the experience for consumers - brand protection is not just about price protection. j