Propools - 5:20 pm on Jul 19, 2010 (gmt 0)
In the product world, try to bundle the product with other products or services to get around the MAP pricing.
Yeah, we've done some of that and it works pretty good.
But I truly take issue with the whole MAP Pricing thing though.
Whatever happened to market pricing?
But more importantly, the manufacturer/distributor really should integrate themselves more into the entire process, from manufacturer to consumer.
I'm not saying they should be in direct contact w/ the consumer but rather offer some sort of support mechanism to the retailer/dealer.
If the dealer doesn't choose to accept it, then that's on them.
I guess what I'm trying to say is there should be a more holistic [en.wikipedia.org] approach to moving product to the end user.