tedster - 4:07 am on Jul 13, 2010 (gmt 0)
I'm with you on this - and so is Tony Hsieh, CEO of Zappos which he built from an idea to a 1.2 billion dollar acquisition by Amazom on just that kind of expansive thinking - and more. His book Delivering Happiness is an inspiring read and almost a meditation on "Life, It's a Team Sport."
As an example, Zappo's phone reps are never given scripts, never measured by sales generated, and not even measured by how many calls they handle in a day (because that translates into how fast can I dump this call).
Customers call in for general fashion advice and one time, to ask where they could find pizza delivery at 1 am. The Zappo's rep found them the answer.