Webwork - 8:02 pm on Jun 14, 2010 (gmt 0)

This is the perfect job/exercise/task for marketers, i.e., an exercise in branding / personal branding.

From the article:

We wanted to properly position search marketers as highly skilled strategists, because we’re different than perhaps regular software programmers or clerical workers.

Ouch! So much for the P.R. arm of marketing. Ya, SEOs and SEMs are far more skilled than those regular software programmers.

Right, Toddster? :P