Whitey - 12:15 pm on Jun 15, 2010 (gmt 0)
The winner is creativity and truth. The creativity is in the perfection. The truth is in the copying. Do your client's aspirations match this.
LifeinAsia says what , why , when , how , who , which i think is a good start for questioning.
Where has the idea been seen before ( pure innovation doesn't exist -it is all out there in some shape or form , even if it is components ) - all you have to do is show how you will do it better. Ask the client where have they have seen it .
I think the Japanese invented the process in more recent history for the rest of Asia to indeed copy, although through the ages everyone's been doing it.
Look , immitate and perfect. Can you immitate and take it to the next step ? If not just say so.